Apple’s Next Big Move
May 26, 2011 4 Comments
It would be the understatement of the year if I was to say that Apple is doing pretty well. They have the hottest devices, most reliable OS, and quite possibly the greatest marketing department ever assembled. In the past 6 years Apple’s stock price has gone from $36 to $336 a share. They’re making money like crazy, but not exactly spending it. Over the years they have amassed an estimated $65 billion in cash reserves. That’s enough money to buy a small country, or at least do something really cool.
Right now, what’s the one thing that Apple doesn’t have full control over involving any of their products? Cellular service. Apple is at the mercy of the cellular providers when it comes to how the iPhone and iPad connect to the web. Confined to the providers bandwidth, network, and price plans. Now, I know what you’re thinking, “Apple can’t buy Verizon or AT&T.” Thats right, they can’t. Probably couldn’t buy Sprint either (all though not out of the realm of possibility). The truth is they don’t need to purchase a cellular company, all they need is data. All they need is Clearwire.
Clearwire is a “4G” data provider that sells service on its own and as Sprint’s 4G provider. This makes a lot of sense for Apple since all they need is a data connection. They have established that they can send voice over data through facetime, so traditional cellular service is not necessary. Apple haveing full control over their own data network would open the floodgates for new innovations with their mobile devices.
I think this could be a real possibility, and have been pondering this for some time now, and I’m not the only one. So what do you think? Is this Apple’s next big move?