No PR for QR

Here’s the problem we face, no one knows what these strange boxes are. Well, saying no one is a little to harsh, it’s more like 1 out of 5 of us know what they are. The percentage gets even lower when you figure in how many of the 1 in 5 actually scan them.  Needless to say, QR has a major PR problem. Read more of this post

QR Codes, an interactive post.

What was that?  If you don’t know, then this post may or may not be for you.  We’re talking QR codes (Quick Response code).  QR codes are the new way to push mobile content.  You will start to see a major uptick in their usage this summer, so hopefully this post will get you excited about the possibilities.

You’ve probably already seen them popping up on store fronts and product packaging.  To read them you’ll need a good QR code reader.  I’m using QRREADER on my iPhone, but most smart phones have a reader available.  My reader does a good job of reading the multiple types of QR codes.  Oh yeah, there are multiple things QR codes can do.  Isn’t that cool?  Here they are:

  1. URL:  The QR code can be embedded with a web address to send you to a page, image, or video to give you more information.  This is the most common type.
  2. Text:  A quick way to deliver text that you don’t want everyone to see.  A good use of this would be to use them during a scavenger hunt.
  3. Phone Number:  You can put your phone number into a QR code so when scanned, the phone calls your number.
  4. SMS:  This is a really cool way to immediately get feed back that some one is seeing what you’ve put your QR code on.  You can set a number to be texted with the message you want sent.

There are endless possibilities of how these can be used.  I’ve seen some pretty crazy stuff.  If you want to get in on the action here’s what you can do.  Save and print the QR code below and stick it up in your office.  You’ll be the early adopter and get to tell everyone about QR codes.  You’ll also be directing them to one of coolest blogs out there.  It’s a win win all around.

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