10 Things I’ve Learned Working With Social Media

Below you will find a list of things I’ve learned while working with social media.  Some of this stuff I learned the hard way, while other things came as a pleasant surprise. No matter if you’re new to this stuff or not, I hope this post sparks your creativity. Read more of this post

The Comment Killer

It’s happened to you. You’ve just thought up a funny anecdote of a life experience and you’re laughing just typing it out. This could be the most perfect status update ever. It’s going to be amazing. You’re going to get at least 20 comments on this one. Fifteen likes, easy. You hit share, and just sit back to watch the comments come streaming in. Read more of this post

Google+: On The Outside Looking In

If you haven’t been paying attention, everyone’s talking about Google+.  Google+ is supposed to be Google’s answer to Facebook.  My twitter feeds are lighting up with talk about this new fancy social media outlet.  Everyone’s making comparisons, asking for invites, or simply saying how awesome it is.  Truth be told, all of these people are Geeks.  Sure I’m one of them, but this time around I’m not on the inside.  I wasn’t quick enough for the first round of invites, nor have I received any yet from my fellow Geeks.  But I’m OK with that.

Yeah, I’d like to try it out, just to see what’s going on under the hood.  Yet, my opinion is Google+ is never going to really take off.  Why you ask.  Well, I have a few reasons, and here they are:

  • It’s not a new idea. Let’s face it (pun intended), when Facebook came out there was no one else doing social media.  Facebook was ground breaking.  I know you’re thinking, “what about MySpace?” Well, MySpace was never intended for what it tried to be, so it doesn’t count, and we’ve seen what happen to it.
  • Google+ initial adopters are Geeks.  When was the last time you saw something Geek driven really take off.  Unix?… Most of you just went, “huh?”  Facebook early adopters were college kids.  They wanted to use it to be more social.  Well, we’re all social now.  Geeks on the other hand look at the features, not what the features, in reality, are good for.
  • It’s already being compared to Facebook.  We’ve seen this before.  Every smart phone that has come out since the iPhone was introduced into the market has been compared to it.  Sure some of these other phones have had better individual features, but they haven’t been able to topple the innovation of the iPhone.  Facebook was the innovator, Google+ is the competitor.
  • My mom’s on Facebook.  Facebook made it when they crossed the generation gap of who was using it, but it took awhile for that to happen.  Older generations are not going to want to learn yet another social media tool.  Heck, I’m not sure I want to manage another one, even for just a transition time.
  • Everyone is already on Facebook.  Many people still think of Facebook as just a tool for social media.  It’s more than that.  It’s where we live.  For Google+ to take off, it would be like everyone in Ohio selling their homes and moving to Canada.  I just can’t see this happening.

I could be completely wrong.  Like I said before, I haven’t played with it yet so we’ll see what happens.  Those just happen to be some of my views from the outside looking in.

Magic Makers

If you are reading my blog you are probably someone who deals with technology, social media, or one of my friends whom I’ve convinced that my blog is something you would like to read.  Being in technology or social media, what we deal with on an every day basis isn’t, in and of itself, the end goal.  The technology we play with, or take for granted, is just a tool.  Our purpose being in these fields is to be able to explain to someone how these tools can benefit them, and how they can leverage the technology to help with or emphasize something that aligns with their vision.

Every day I feel I’m tasked with showing someone a new technology that will better their ministry.  Better their reach to non believers and meet the needs of those in the church.  That’s my job, that’s my ministry, it’s what I’ve been called to do. I get so energized when I’m able to do that and see someone benefit from the technology that I’m accustom to but may be a foreign language to them.  Seeing the light bulb go on for someone whom I’m talking to, and see them realize the potential of how much greater their vision becomes because of these tools, brings me no greater joy in my job.

Yet, that’s our goal as being creative, social media, or technology people.  It’s not just to play with, it’s to make people realize the potential in what these technologies can bring. Technology (tools, applications) is not here to replace something ministry workers do, but something they can leverage.  That’s powerful.  It’s an honor to have our minds wired that way. That we’d understand and be able to demonstrate the possibilities.  Allowing us to think big and outside the box.  Become magic makers.

So my question is, what magic are you making?  How are you leveraging the tools you know so well to impact someone elses vision, ministry, or goals?  I don’t directly reach people for Christ.  I don’t. I’m not on the front line.  But that’s ok. I show people who are making those connections the tools to do it easier, make things simpler, how to increase their ability to meet their vision.  Showing them this is the magic.

It’s very important, we play a very crucial role in this.  We, the magic makers, are the innovators.  We’re coming up with the new ideas.  We’re the big picture thinkers.  Those engrained in the ministry have a very narrow mindset, not that that’s bad, but they are very focused.  We are the ones able to think outside the box and come up with those new ideas, and then refocus the vision in light of the tools that are available.  It’s a very important role that we can’t take lightly.

What big ideas are you coming up with?  How are you thinking outside the box?  It’s critical. I want to hear your stories, I want to see what you’re doing that’s being so impactful in other people’s ministries.  That kind of stuff energizes me, it gets me fired up.  It makes me want to get my ideas down on paper and see them realized.  So what are you doing?  How are you a magic maker?

Got Klout?

Do you have klout?  Well, you probably do about something.  Klout.com is a website that measures your social media presence.  It’s like your credit score for twitter and Facebook that gauges if you really know what you’re talking about.

Klout is your calculated score after examining such things as @mentions, retweets, likes, comments, the likelihood of your ideas being passed on, and how many people hang on every word you type. The analytics aren’t perfect, but the evaluations seem to be fairly accurate.

So, head on over to klout.com and get registered.  Then, start seeing how you stack up against your friends, colleagues, or even me (@mattpugh80).  But don’t try to figure out how to increase your score, doing so will just drive it down.  Getting caught up in the score stops you from doing what it was that got you the score in the first place, being yourself.

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