Follow the Leader?

Follow the leader

I’m starting to notice an interesting trend in the people who are following me on twitter. Sure, I have people who follow me I don’t know. Nothing wrong with that. What’s interesting is that many of these individuals are so called Leadership coaches.

On the surface this doesn’t seem all that strange, but when I started to think about it more, I realized how ridiculous this was. We have to remember that one of the easiest ways to get new followers is to follow them first. Studies show that by using this method you will probably gain 1 out of 4 follow backs, as it’s common courtesy in the twitter world to follow back.

With that in mind I started looking into these “Leadership coaches” follow ratios. Most of these individuals tended to be following more people than were following them. This begs the question, how much of a leader are you if you have to follow others so they follow you?

Real leaders gain followers, on and off twitter, because of who they are. It’s their character, drive, knowledge, and ideas that inspire others to listen and follow, not some cheap marketing ploy.

So if you’re new to twitter or have already hit the 5000 tweet mark, join with me in not following these self proclaimed leaders. If someone has to go so far as to say they are a leader in something, they’re probably not.

10 Twitter Rules For Businesses

I’m a huge proponent of Twitter. I use it for personal communications, collaboration, research, and it has become my main source of news. Twitter is the great communication equalizer. It doesn’t matter if your President Obama or Aunt Ruth, we all have the potential for being heard. One tweet can do a lot of damage, or a lot of good. This is why businesses have to pay attention to Twitter.

Recently, I’ve had a really good experience with a business over Twitter, as well as a not so pleasant one. This got me thinking about my dealings with other businesses and how they have approached using Twitter. Read more of this post

10 Things I’ve Learned Working With Social Media

Below you will find a list of things I’ve learned while working with social media.  Some of this stuff I learned the hard way, while other things came as a pleasant surprise. No matter if you’re new to this stuff or not, I hope this post sparks your creativity. Read more of this post

Wooh There Buddy, Time For A Buffer!

No, not that Buffer.

Let’s face it, very few of your followers are waiting on your every tweet. Most people have things to do and only check in on twitter when they can.  This can cause a problem when trying to get those most important tweets in front of your follower’s eyes.  You also don’t want to flood a follower’s feed when you all of a sudden have an epiphany of greatness and start spouting off tweets like an old chinese proverb.  Well good news for you and your followers, there are tools that can help you with this issue. My favorite is Buffer. Read more of this post

Got Klout?

Do you have klout?  Well, you probably do about something. is a website that measures your social media presence.  It’s like your credit score for twitter and Facebook that gauges if you really know what you’re talking about.

Klout is your calculated score after examining such things as @mentions, retweets, likes, comments, the likelihood of your ideas being passed on, and how many people hang on every word you type. The analytics aren’t perfect, but the evaluations seem to be fairly accurate.

So, head on over to and get registered.  Then, start seeing how you stack up against your friends, colleagues, or even me (@mattpugh80).  But don’t try to figure out how to increase your score, doing so will just drive it down.  Getting caught up in the score stops you from doing what it was that got you the score in the first place, being yourself.

%d bloggers like this: